Search Engine Optimization

Because it has been build from the ground up to work perfectly with search engines, you know that with UGAL the technical challenges of Search Engine Optimization are taken care of, automatically. Your content does the rest.

Search Engine Optimization

Optimizing your website for search engines is the technique consisting of making sure that your website is displayed as high as possible in the search engines result pages for the keywords of your choice.

There are many aspects to SEO, including technical ones, as search engines need to understand your website, its structure and its content to properly index it.

Semantic HTML

When you create a web page, UGAL generates the HTML code expected by your visitors' web browsers. By using the right HTML elements in the right context, UGAL is able to communicate with search engines not only the content of your pages, but their meaning as well. For example, the 2 following code snippets generate very similar the same display (the title of the page):

Only the second snippet tells search engine that the string "The title of the page" is indeed a title and not another paragraph. Being able to communicate the meaning of your copy with search engines is crucial and helps them better understand the content of your pages and which parts are more important.

Discoverable site structure

UGAL makes the structure of your website easily discoverable for search engines:

• The main and secondary navigation bars are constructed using HTML markup optimized for search engines: they will not have any issues discovering the structure of your website.
• An automated XML site map is always available and updated at http://websitename/sitemap.xml. This machine readable file lists all the pages of your website and is periodically visited by search engines to make sure that all your pages are indexed.

Friendly URLs

Even though the pages of your website are generated dynamically, their URLs (addresses) are "friendly". For example, a UGAL generated URL looks like http://mysite.com/cars/alfa-romeo-2600 instead of the typical http://mysite.com/produit.htm?categoryId=4&productId=123 form.

Not only are those URLs friendlier to users, they give search engines additional clues about the content of your pages.

Proven technologies - For your content

By using proven technologies, UGAL frees your mind from the technical details of SEO, so that you can concentrate your SEO efforts on the content of your website.