Universal Analytics events
April 10, 2014
Jean
With the recent support for Universal Analytics, it is a good time to start supporting more Analytics features to give you an even better idea of how your visitors interact with your website.
We start today with support for Analytics Events and we get ready for e-commerce related changes coming very soon.
Event tracking
Analytics has the notion of Events that we never interfaced with UGAL. Events are different from pageviews in that they allow to track how users interact with your website even if they do not generate a new page view. For example when a visitors clicks a link or subscribes to your newsletter.
If you made the switch to Universal Analytics, the events referenced at the bottom of this page are now automatically sent to Google's server.
From your Analytics interface, you can view those events from the "Events" link under the "Behavior" header. We recommend viewing events by "Event Category", with the "Event Action" as the secondary dimension:
Universal Analytics events
E-commerce funnel and page names
UGAL has been overwriting a number of the names of page views sent to Analytics in order to facilitate the definition of e-commerce funnels. With the switch to Universal Analytics, we are implementing new names for the overwritten pages:
Old page name New page name ---------------------------- ---------------------------- /action/shopConfigureItem /shop/configureItem /action/shopViewCart /shop/viewCart /action/shopCheckoutInfo /shop/checkout /action/shopReviewOrder /shop/reviewOrder /action/shopPlaceOrder /shop/thankYou
UGAL does not overwritte the names of other pages anymore, since we are now using events to track newsletter subscriptions etc...
It is important that you update your e-commerce funnel definition with the new page names once you have made the switch to Universal Analytics.
Reference - events sent from UGAL to Universal Analytics
Event Category Event Action ------------------ ---------------------- newsletter subscribe newsletter subscribeFail newsletter unsubscribe newscomment post newscomment spam newsComment postFail productForm post productForm spam productForm postFail contactForm post contactForm spam contactForm postFail cart addItem cart configItem cart updateItem cart removeItem cart removePromo cart addPromo cart setDestination order setCheckout order setCheckoutFail order setPayment