Create a website

Try UGAL for free for 30 days

No commitment, no credit card required

Updates

Universal Analytics events

April 10, 2014

Jean

With the recent support for Universal Analytics, it is a good time to start supporting more Analytics features to give you an even better idea of how your visitors interact with your website.

We start today with support for Analytics Events and we get ready for e-commerce related changes coming very soon.

Event tracking

Analytics has the notion of Events that we never interfaced with UGAL. Events are different from pageviews in that they allow to track how users interact with your website even if they do not generate a new page view. For example when a visitors clicks a link or subscribes to your newsletter.

If you made the switch to Universal Analytics, the events referenced at the bottom of this page are now automatically sent to Google's server.

From your Analytics interface, you can view those events from the "Events" link under the "Behavior" header. We recommend viewing events by "Event Category", with the "Event Action" as the secondary dimension:

Universal Analytics Events

Universal Analytics events

E-commerce funnel and page names

UGAL has been overwriting a number of the names of page views sent to Analytics in order to facilitate the definition of e-commerce funnels. With the switch to Universal Analytics, we are implementing new names for the overwritten pages:

Old page name                 New page name
----------------------------  ----------------------------
/action/shopConfigureItem     /shop/configureItem
/action/shopViewCart          /shop/viewCart
/action/shopCheckoutInfo      /shop/checkout
/action/shopReviewOrder       /shop/reviewOrder
/action/shopPlaceOrder        /shop/thankYou

UGAL does not overwritte the names of other pages anymore, since we are now using events to track newsletter subscriptions etc...

It is important that you update your e-commerce funnel definition with the new page names once you have made the switch to Universal Analytics.

Reference - events sent from UGAL to Universal Analytics

Event Category      Event Action
------------------  ----------------------
newsletter          subscribe
newsletter          subscribeFail
newsletter          unsubscribe
newscomment         post
newscomment         spam
newsComment         postFail
productForm         post
productForm         spam
productForm         postFail
contactForm         post
contactForm         spam
contactForm         postFail
cart                addItem
cart                configItem
cart                updateItem
cart                removeItem
cart                removePromo
cart                addPromo
cart                setDestination
order               setCheckout
order               setCheckoutFail
order               setPayment

Create a website

Try UGAL for free for 30 days

No commitment, no credit card required

Newsletter subscription