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Page title and meta tags

January 11, 2011


We reworked the interface to maintain the name and the meta description of your website, and take the advantage of the occasion to review how UGAL generates the title of your web pages and how UGAL supports meta tags.

Page title in a browser tab

The Title HTML tag

The Title HTML tag is embedded in the head section of the HTML code for the page. It has a number of uses.

  • Web browsers use it to display the name of the page in a tab (see screenshot above).
  • It helps search engines spiders better understand what the page is about.
  • It is a crucial element in terms of search engine optimization.

UGAL automatically generates the page Title for you, based on the context of the page:

  • UGAL uses the name of your website for the Title of the home page.
  • For other pages UGAL uses the title you have given to the page, followed by a dash and then the name of your website. For example, this news is called "Page title and meta tags", so the HTML Title of the page is "Page title and meta tags - UGAL". UGAL being the name we have given to our website.

Using the website name as the suffix of the page Title might seem counter intuitive (it seems that it would be better to use it as a prefix), but is crucial if you want to rank well for the title of the page.

HTML meta tags

HTML meta tags are HTML elements embedded in the head section of your pages. They are not visible to your visitors, and provide structured metadata about your website. They are embedded in the head section of the HTML code of your web pages and are not visible to the visitors of your website.

    <title>The title of the page</title>
    <meta name="description" content="Description of the page.">
    ... html code of the web page ...

The keywords meta tag

Back in the days the keywords meta tag was the most important of all because search engines were giving it a lot of weight in their ranking algorithms. It became however quickly abused by spamers who where just stuffing it with fake keywords, and search engines stopped using this meta tag. They now rely on other metrics (inbound links and better analysis of the page content) to rank your website.

Because it has no practical use, UGAL does not provide an interface to manage the keywords meta tag and does not include a keywords meta tag in the HTML of your pages.

The description meta tag

Another meta tag is the description meta tag. While apparently not used for ranking websites, it is used in some situations for the snippet of text below the link to your website in the search engine result pages:

Search engine snippet

It is therefore important to maintain an engaging description of your website.

How to change the name and the description of your website

To change the name and the description of your website, go to the "Settings" tab and click the link that says "Website name and description". You will be presented with a simple form that allows you to enter values for both fields.

Questions? We listen at

Comment by mathilde

January 12, 2011 at 03:45 AM

Would it be possible to use both Page Title (when available) and Name for the home page title?

Comment by Jean Moniatte

January 12, 2011 at 09:23 PM

Thanks for the comment!

We chose to not include the home page title in its HTML Title because most home page titles are in the form "Welcome to your website", for which it is not interesting to rank.

As well, this setup will improve rankings for the site name from the home page itself while keeping a short HTML title for home pages.

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