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E-commerce That Works - Introduction

October 3, 2011

Jean

Don't Dream

Introduction

UGAL's advice

UGAL's advice

E-commerce is booming. Sales in the US are growing at 10% a year and will reach almost $200 billion in 2011. It appears as if the e-commerce highway is paved in gold, however, the majority of people who start an e-commerce website will not succeed. This is the first part of our illustrated guide, E-commerce That Works, published on our blog throughout the week.

A closer look at the numbers reveals that the vast majority of online sales are made with a few dominant players (Amazon, eBay etc...) and that the majority (74%) of the smaller e-commerce websites take less than 2 orders a week.

Starting an e-commerce website is now very easy and does not require any technical skills or a large investment. Some very functional and capable solutions are available for less than $50 per month. However, making a success out of an e-commerce website is another matter, and requires the owner to stay grounded (no worries, you won't be the next Amazon) and focused, and to apply a few best practices.

Each day this week, UGAL will illustrate (on it's blog) one of the best practices that you should implement in order to bring sales to your e-commerce website:

  • Tuesday: Create an Efficient Website
  • Wednesday: The Ordering Process
  • Thursday: How to Generate Traffic
  • Friday: The Importance of Your Customer Service
Illustrations by the excellent Panix. Same page in French.

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